Customer story

How Maplewood used a detailed breakdown to check a £4,000 pricing gap

Alex McKenna reported that one Quotify comparison showed Maplewood Construction was around £4,000 light on its own price. The useful part was the labour and materials detail the team could inspect and adjust before deciding what to charge.

Maplewood Construction Ltd · extensions and renovationsEvidence from 4–17 September 2026For: Extension and refurbishment teams checking their own prices
Illustrative residential extension model beside two estimate packs and timber, masonry and slate samples
AI-generated editorial illustration. Not a photograph of the customer’s project.
£4,000pricing gap Alex reported on one comparison
Labour + materialsthe breakdown Alex praised and checked
Quote editsAlex changed details and colours himself

The task, the review and the action

The task

Compare an extension Maplewood had already priced, using existing drawings and the team’s knowledge of the work.

The review

Alex and Ross inspected the labour, materials and selected prices after an initial walkthrough. Alex reported one estimate was around £4,000 above their own price.

The action

The comparison gave Maplewood a concrete difference to investigate. Alex also changed quote details and colours himself and found the workflow easy after help getting started.

The starting point

For Alex McKenna and his business partner Ross at Maplewood Construction Ltd, an estimate needs to stand up to practical experience. With extensions, renovations and other building work to price, they wanted to see how Quotify’s figures compared with their own.

They began with an extension they had already priced. Existing drawings and a familiar job gave the team something concrete to compare against: their own estimate and their knowledge of the work.

How Quotify was used

Alex and Ross worked through Quotify during an initial walkthrough, then reviewed the output against their own figures. In a follow-up on 9 September, Alex described the pricing as broadly in line with the team’s estimates.

By 17 September, he had a specific example of why that extra check was useful. Alex said one estimate had shown that Maplewood was around £4,000 light on its own price.

That gave the team a concrete difference to investigate. The value was in having both a total to compare and the detail underneath it: labour, materials and individual prices they could review.

“The breakdown’s brilliant. The breakdown’s excellent.”

Alex McKenna · Maplewood Construction Ltd · 17 September 2026

A breakdown the team could question and use

Alex’s praise was specific: the labour and materials breakdown and the selected prices the team checked. The detail gave Maplewood something to examine alongside its own experience.

Alex had changed details and colours in the quote himself. After an initial walkthrough, he found the app straightforward to use.

He expected to keep using Quotify for larger jobs, including extensions, renovations and garden rooms. That was his plan at the time of the call; the observed benefit was a reviewable estimate and a quoting workflow he could adjust.

About this result

What Alex’s figures describe

The £4,000 is Alex’s assessment of one comparison with Maplewood’s own price. The original line-by-line reconciliation and final construction costs were not verified for this story. It is a reported pricing gap, not a measured saving or recovered profit.

What another builder can take from it

Start as Maplewood did: bring a job you have already priced. Compare the total, work through the labour and materials, and investigate any differences using your own knowledge of the project.

A useful estimate gives you something to question, check and improve before you commit to a price. That is the role Alex sees for Quotify on Maplewood’s next larger jobs. Your first complete project is free.

A product example you can inspect

See the scope and pricing detail

Academy product example showing scope basis, quantity source, labour and materials in line details
Product example from the Academy, showing a line’s scope, labour, materials and review questions. This is a training example, separate from the customer’s project and results.
Open the Academy explanation ↗

Try this review on your own project

  1. Bring a job you have already priced and keep both estimates on the same scope, VAT, margin and contingency basis.
  2. Choose one trade. Compare the quantities, labour allowance and material rates before interpreting the overall difference.
  3. Record what explains each material difference and use your own commercial judgement to set the final quote.

Your next step

Put your own pricing alongside a detailed first pass

Your first complete project is free. Start with a familiar extension or refurbishment and investigate the differences before deciding what to charge.

Compare my project